Marketing Research and Analysis (SIN 541910)
GSA MAS SIN
Overview
Description
Services include customizing strategic marketing plans, branding initiatives, creating public awareness of products, services, and issues; targeting market identification and analysis, establishing measurable marketing objectives; determining market trends and conditions, identifying and implementing appropriate strategies, conducting focus groups, telemarketing, individual interviews, preparing/distributing surveys, and compiling/analyzing results, establishing call centers (in relation to services provided under this schedule). NOTE: Any commissions received for media placement, conference planning, etc. will either (a) be returned to the ordering agency or (b) applied as a credit to the cost of the project, whichever the ordering agency prefers.
Parent Vehicle
Major Category
Professional Services
Subcategory
Marketing and Public Relations
Primary Sponsoring Agency
Parent Vehicle Description
Long-term government-wide contract that enables commercial firms to provide federal, state and local governments access to more than 11 million comercial products at volume discount pricing