Marketing/Advertising Agency for the Division of Personnel

Background
The Government of the Virgin Islands (GVI), through the Department of Property and Procurement, is seeking proposals for a Marketing/Advertising Agency to assist the Division of Personnel. The goal is to enhance recruitment efforts and position GVI as an employer of choice, particularly targeting individuals willing to relocate to the Caribbean. This initiative aims to attract prospective employees and promote employment opportunities within the US Virgin Islands.

Work Details
The selected agency will provide comprehensive marketing and media placement services, including:
- Development of campaign concepts under an existing umbrella campaign.
- Creative development for print, digital, and broadcast media.
- Media placement strategy aimed at increasing awareness of employment opportunities in the US Virgin Islands.

Specific objectives include increasing applicants by 10%, referred applicants by 20%, and new hires by 5% within one year.

Additional responsibilities include:
- Coordination with the Division of Personnel’s team for a cohesive marketing strategy.
- Regular meetings with the Division's Director to align on campaign objectives and budget.
- Design a distinctive logo that reflects the unique attributes of USVI as an employer.
- Creation of high-quality marketing materials tailored for various media platforms including social media, television, radio, and print ads.
- Development of a comprehensive marketing plan with timelines, budgets, and key performance indicators (KPIs).

Period of Performance
The contract will commence upon execution and is expected to last for one year with options for renewal based on performance.

Place of Performance
The services will be performed primarily in the United States Virgin Islands.