Digital marketing agency

Background
The University of Texas at Dallas (UTD) is seeking a digital marketing agency partner to enhance their marketing and communications efforts. The goal of this contract is to effectively reach decision-makers at organizations that may offer partnership opportunities, thereby optimizing current and new marketing campaigns.

Work Details
The selected agency will collaborate with UTD's marketing team to:

1. Refocus channels and messaging aimed at decision-makers.
2. Optimize existing and new campaigns.
3. Track and report analytics to enrich insights.
4. Consult on strategies to reach new audiences.
5. Establish thought leadership in the field.
6. Test leads for donor or revenue generation.
7. Provide strategic and creative guidance, including the creation of templates or final design deliverables as needed.

Period of Performance
The specific period of performance is not detailed in the solicitation; however, it typically spans several months depending on project milestones and deliverables.

Place of Performance
The services will primarily be performed at the University of Texas at Dallas, with potential outreach activities occurring in various locations as determined by the marketing strategy.