OhioMHAS Creative Services and Media Buying for FY25

PURPOSE The Ohio Department of Mental Health and Addiction Services (OhioMHAS) is seeking proposals from qualified contractors to The Ohio Department of Mental Health and Addiction Services (OhioMHAS) seeks a qualified marketing and/or public relations agency to support its efforts in promoting mental health awareness, reducing stigma, and enhancing public understanding of available resources and services. BACKGROUND OhioMHAS is a cabinet-level state agency that facilitates planning, establishes policy, distributes funding, delivers services, and regulates providers throughout the state of Ohio. We operate six regional psychiatric hospitals with over 1,000 beds serving over 4,000 people each year. We also provide SUD treatment and programming to over 11,000 men and women incarcerated within the Ohio Department of Rehabilitation and Correction each year. We operate Ohio Pharmacy Services, which provides pharmaceuticals and medical products to state hospitals and prisons, as well as and eligible community partners. We license and certify more than 2,000 mental health and addiction services providers statewide and protect the rights of those served by these organizations. We provide funding and leadership to the 50 Alcohol, Drug Addiction, and Mental Health (ADAMH) boards and local prevention, treatment, and recovery support providers meeting the needs of Ohioans across the lifespan in local communities Our work is vast, and our impact is great. Under Governor DeWine's leadership and with support of the General Assembly we are making help more visible, accessible, and effective for Ohioans. We want to share our progress with Ohioans, so they know what resources are available and how to access them. We also have an opportunity to educate the public about mental illness and substance use disorders, highlight stories of recovery and bring awareness to the behavioral health field and the need for more trained professionals. To do this, we need help telling and sharing our work. The supplier must provide video production capabilities, including creative direction, script writing, shooting, editing, animated graphics, sound design. The supplier can subcontract for these services. Additionally, the supplier must be willing and able to facilitate strategic partnerships with other organizations in a position to elevate and disseminate key messages, e.g., sports teams. The supplier must also be able to purchase media on OhioMHAS' behalf. The supplier must also be adaptable and able to respond and perform other projects as assigned, within scope of expertise. SCOPE OF WORK AND DELIVERABLES Potential tasks and responsibilities include: Creative Services: Videography, including but not limited to creative direction, script writing, shooting, writing, editing, animated graphics, sound design. Strategic Planning: Facilitating strategic partnerships and coordinating public awareness campaigns with partners. Media Management: Media buying and planning. Event Coordination: Organizing and promoting events related to OhioMHAS initiatives. This project will allow OhioMHAS to engage services as needed across multiple campaigns or initiatives. While not tied to a specific campaign, the supplier must be prepared to provide timely and responsive support aligned with agency priorities. The supplier will be expected to meet project timelines, deliver high-quality and impactful materials, and collaborate effectively with OhioMHAS staff and stakeholders.The supplier should have demonstrated experience working with government entities or public awareness and/or behavior change campaigns, as well as expertise in reaching diverse audiences across Ohio. MINIMUM QUALIFICATIONS OF CONTRACTOR Must have experience with behavioral change marketing and advertising. Must have knowledge of the state of Ohio, including demographics, media consumption habits current technology and trends. Must be able to target key messages to appropriate audiences. Must be collaborative and creative, thinking beyond what has been done, to what could be done. Must be responsive and available for reoccurring meetings with OhioMHAS staff. Must have strong reporting capabilities to show ROI and adjust projects to optimize investment. Must have a proven track record of successful marketing/advertising campaigns that meet or exceed identified objectives. Must have experience working with government entities. Contractor shall not be subject to an unresolved finding for recovery under Section 9.24 of Ohio Revised Code.