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Queens College Digital Marketing Campaign

ID: 2118439 • State: New York
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Description

Queens College (the College ) of The City University of New York seeks sealed bids pursuant to an invitation for bids (IFB) to develop a digital marketing campaign for each of the College's following programs: summer session, undergraduate studies, undergraduate yield, graduate studies, general diversity branding.

Service-Disabled Veteran-Owned Set Aside: No

Minority Owned Sub-Contracting Goal: 30%

Service-Disabled Veteran-Owned Business Contracting Goal: 0%

Disadvantaged Owned Sub-Contracting Goal: 0%

Due date:03/18/2025 12:00 PM

Vendor MUST complete the IFB Form and submit with all supporting documentation applicable to College IFB Administrator VIA POSTAL MAIL OR HAND DELIVERED on or before 12:00 PM.

Contract term: 1 Year contract Option to renew for 2 (two) additional 1 (one) Year renewals

County(ies): All NYS counties

Location: Queens College 65-30 Kissena Boulevard Flushing, NY 11357

Business entities awarded an identical or substantially similar procurement contract within the past five years:

Net Natives

Background
Queens College, part of The City University of New York (CUNY), is seeking sealed bids to develop a digital marketing campaign for various programs including summer session, undergraduate studies, graduate studies, and general diversity branding.
The goal of this contract is to enhance the visibility and appeal of these programs through effective digital marketing strategies.

Work Details
The contractor will be responsible for creating and implementing a comprehensive digital marketing campaign targeting the following areas: summer session, undergraduate studies, graduate studies, and general diversity branding.
The campaign should include strategies such as social media marketing, email marketing, content creation, search engine optimization (SEO), and online advertising.
Specific deliverables may include but are not limited to: campaign strategy documents, creative assets (graphics/videos), performance reports, and analytics tracking setups.

Period of Performance
The contract is for a duration of one year with an option to renew for two additional one-year terms.

Place of Performance
The services will be performed at Queens College located at 65-30 Kissena Boulevard, Flushing, NY 11357.
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Overview

Agency
City University of New York (CUNY) Logo City University of New York (CUNY) [NY]
Opportunity Type
General
Opportunity ID
2118439
Response Deadline
March 18, 2025 Past Due
Date Posted
Feb. 4, 2025
Est. Value Range
Experimental
$50,000 - $300,000 (AI estimate)
Source
Open
Source Notes
Must be signed in to the New York Contract Reporter to view the opportunity.
On 2/4/25 City University of New York (CUNY) in New York issued General Queens College Digital Marketing Campaign with ID 2118439 due 3/18/25.

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Documents

Posted documents for Queens College Digital Marketing Campaign

Classifications

Opportunity Classification
Advertising, Graphic Arts, Marketing & Interior Design - Consulting & Other Services
NAICS
541410 - Interior Design Services
541430 - Graphic Design Services
PSC
R701 - Support- Management: Advertising

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