Student Enrollment Marketing and Consulting Services

Background
New Mexico State University (NMSU) is the state's land-grant university, established under the Constitution of the State of New Mexico. NMSU serves the educational needs of New Mexico's diverse population through comprehensive programs of education, research, extension education, and public service.

The university operates a statewide system providing learning opportunities through cooperative extension offices in 33 counties, 13 research centers, and multiple campuses. NMSU is a NASA Space Grant College and a Hispanic-Serving Institution with an enrollment exceeding 25,000 students. The goal of this contract is to secure Student Enrollment Marketing and Consulting Services to enhance student recruitment and retention efforts.

Work Details
The contractor will provide comprehensive marketing and consulting services aimed at increasing student enrollment at NMSU. This includes developing targeted marketing strategies, conducting market research, creating promotional materials, and providing consulting on best practices for student recruitment.

Specific tasks may include:
- Analyzing current enrollment trends and identifying target demographics.
- Developing a strategic marketing plan tailored to attract prospective students.
- Creating digital marketing campaigns including social media outreach.
- Providing recommendations for improving the enrollment process.
- Offering training sessions for staff involved in recruitment efforts.

Period of Performance
The initial term of this agreement will be one year, with an option for NMSU to renew annually for an additional three years. The total length of the contract shall not exceed four years.

The contract start date will be the date that a contract is executed between both parties.

Place of Performance
Services will primarily be performed at New Mexico State University campuses located in Alamogordo, Carlsbad, Doña Ana County, Grants, and Las Cruces.