NC State Enrollment Management and Services seeks information from proficient digital marketing vendors to formulate requirements for a comprehensive digital marketing strategy. This is not a solicitation, request for offer, or an offer; and responding shall not result in a contract award. This is an information gathering process to which a Request for Proposal (RFP) may be issued later with detailed requirements and instructions. Submitting a response or not submitting a response to this RFI will not dictate your involvement in any future RFP. However, this RFI is your opportunity to identify and present methodologies to help identify digital marketing enrollment strategies.
Background
NC State Enrollment Management and Services seeks information from proficient digital marketing vendors to formulate requirements for a comprehensive digital marketing strategy. This is not a solicitation, request for offer, or an offer; and responding shall not result in a contract award. This is an information gathering process to which a Request for Proposal (RFP) may be issued later with detailed requirements and instructions. Submitting a response or not submitting a response to this RFI will not dictate your involvement in any future RFP. However, this RFI is your opportunity to identify and present methodologies to help identify digital marketing enrollment strategies.
NC State seeks to augment the process of attracting and enrolling both first-year students and transfer students into our diverse array of undergraduate programs. The overarching aim of this endeavor is to fortify career exploration endeavors, adeptly inform students and their families about the myriad career pathways and majors available at NC State, and seamlessly navigate them through the enrollment procedure. At NC State University, we are steadfast in our dedication to furnishing students with a transformative educational journey that equips them for prosperous careers and perpetual learning. As a component of this steadfast commitment, we aspire to elevate our digital marketing endeavors to effectively connect with and captivate prospective students across various online platforms.
Moreover, we endeavor to establish an inclusive platform where students and families, particularly those from first-generation or underserved backgrounds, can delve into majors and career options, offering additional support and resources that may be lacking elsewhere. The envisioned strategy should encapsulate a comprehensive framework that encompasses educational guidance, exploration facilitation, application assistance, and culminates in successful enrollment at NC State.
Work Details
The work details include the questions posed in the RFI document which cover various aspects related to digital marketing strategy development for higher education institutions.
These questions seek information on the experience in developing and executing digital marketing strategies for higher education institutions, capabilities and expertise in utilizing various digital marketing channels, technologies, platforms, tools utilized to manage and optimize digital marketing campaigns, measurement of effectiveness of digital marketing strategies including key performance indicators (KPIs) tracked, segmentation and targeting of audiences in digital marketing campaigns, examples of successful digital marketing campaigns implemented for similar higher education institutions with results achieved, approach to content and creative development for digital marketing campaigns including examples of multimedia content developed for similar higher education institutions, lead generation and lead nurturing strategies, compliance with data privacy regulations in digital marketing efforts, reporting on digital marketing campaign performance and providing insights for optimization.
Period of Performance
The due date for responses to this RFI is 2:00 pm on Tuesday, June 25, 2024.
Place of Performance
The place of performance is specified as Raleigh, North Carolina.
