Rebranding of the Hawaii State Public Library System

Background
The Hawaii State Public Library System (HSPLS) is requesting proposals from qualified vendors to conduct the professional services identified in this document. HSPLS is a statewide system consisting of 51 public libraries located on six major islands (Hawaii, Kauai, Lanai, Maui, Molokai, and Oahu). The State of Hawaii has a population of 1.435 million (as of 2023) with 974,747 HSPLS library cardholders. HSPLS has 2,808,601 physical items as of July 2023. In addition, we have 214,706 eBooks and audiobooks. The annual circulation during FY2023 was 3,616,963 physical materials, and 1,363,611 eBooks, audiobooks and eMagazines.

Work Details
The Hawaii State Public Library System seeks bids from qualified vendors to deliver rebranding, logo-design, collateral material development that raise the HSPLS profile positively and measurably. Specifically, the scope of work entails: Initial research and stakeholder engagement to understand how different groups perceive HSPLS’ current brand and what they value in library services.
A comprehensive, executable brand package that aligns with the HSPLS mission and vision; deliverables must include primary and secondary system-wide logo design with tagline; color palate; typology/fonts; icons; artwork; photography examples that align with brand; letterhead; business cards; templates for emails, e-newsletters, reports, presentations, social media graphics, signage, electronic and printed program announcements; style guidelines.
Training to ensure that the HSPLS executive team and library development staff are able to use the style guidelines effectively.
Post-implementation assessment instrument and plan so HSPLS can measure the success of this effort.
Effective account management services to ensure that the rebranding effort progresses smoothly.

Period of Performance
All services and deliverables must be completed by December 31, 2024.

Place of Performance
The geographic location(s) where the contract will be performed or where the product(s) will be delivered are various locations across the six major islands of Hawaii.