Media Planning and Buying Services

Background
The Florida Fish and Wildlife Conservation Commission (FWC) is seeking competitive proposals for Media Planning and Buying Services to support its mission of managing fish and wildlife resources for the benefit of people. The goal of this contract is to provide effective educational, outreach, and advertising campaigns that deliver the best value. The FWC administers various programs including habitat conservation, fisheries management, law enforcement, and wildlife education.

Work Details
The contractor will provide a range of services including:

1) Research and advisement on media opportunities in targeted markets;
2) Development of planning strategies, priorities, and objectives for effective media placement;
3) Negotiation with media outlets for optimal pricing;
4) Execution of media placements;
5) Review and reconciliation of all media advertising invoices;
6) Preparation of post-analysis reports or surveys;
7) Development of comprehensive media buying plans;
8) Coordination with point-of-purchase locations to optimize advertising display.

Media types may include cinema, print outdoor, radio, television, streaming, and social media. The contractor must also comply with all relevant regulations regarding Cooperative Advertising, Sponsorships, and Partnerships.

Period of Performance
The contract will be effective for three (3) years starting from July 1, 2025. The Commission may issue multiple purchase orders throughout the contract's duration.

Place of Performance
Services will be performed in Florida, with a requirement for the contractor to have a physical office in the state for potential face-to-face meetings.

Bidder Requirements
Bidders must be registered in the MyFloridaMarketPlace (MFMP) system and with SunBiz prior to bid opening. Certified Minority-owned, Woman-owned, and Service-Disabled Veteran Business Enterprises are encouraged to participate. The contractor must provide a Subcontractor Minority Status Report with each invoice detailing participation by certified subcontractors.