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Intent to Award RFP 24-02 Europe Public Relations, Retail and Trade Marketing

ID: AD-12087 • State: Florida

Description

As a result of the RFP evaluation procedure for RFP 24-02, the Department has selected Midsummer Marketing Ltd as the prospective provider with which it will seek to contract.

Attached is the spreadsheet for the final recap of the above RFP. We want to thank everyone for their input, time, and contribution in this matter.

The winning bidder must submit a redacted copy of your proposal to ensure we do not post any exempt or confidential information, including any proprietary confidential trade secret information of your company, and that other sensitive information that may not be trade secret but that could result in identity theft, financial fraud, etc., is identified and redacted. Information to better explain the reason for this redacted copy is available upon request. If you do not provide a redacted copy within ten (10) business days, we will assume you do not have any confidential or proprietary information contained in your proposal, as defined by Florida law.

Please continue to review the State's web site for other new business opportunities at https://vendor.myfloridamarketplace.com/. You may also register for electronic notification if you so desire.

Please do not overlook the registration requirement as identified in the RFP so that when awarded we can process orders, contracts and payments as applicable.

Failure to file a protest within the time prescribed in section 120.57(3) Florida Statutes, or failure to post the bond or other security required by law within the time allowed for filing a bond shall constitute a waiver of proceedings under chapter 120, Florida Statutes.

Background
The Florida Department of Citrus is focused on maximizing consumer demand for Florida citrus products to ensure the sustainability and economic well-being of the Florida citrus growers, the citrus industry, and the State of Florida.

The agency has selected Midsummer Marketing Ltd as the prospective provider for RFP 24-02, which pertains to Europe Public Relations, Retail, and Trade Marketing.

Work Details
The contract involves planning, development, execution, and measurement of Public Relations, retail, and trade marketing programs that support Florida citrus products. This includes fresh grapefruit, fresh orange, grapefruit juice, and orange juice throughout Europe.

Period of Performance
The contract will commence following the award notification on March 25, 2025. Specific timelines for deliverables are not detailed in the provided information.

Place of Performance
The services will be performed in Europe.

Overview

Opportunity Type
Agency Decision
Opportunity ID
AD-12087
Version
1
Response Start Date
March 25, 2025
Response Deadline
March 28, 2025 Past Due
Date Posted
March 25, 2025
Last Updated
March 25, 2025
Est. Value Range
Experimental
$500,000 - $2,000,000 (AI estimate)
Source
On 3/25/25 Department of Citrus (CIT) in Florida issued Agency Decision Europe Public Relations, Retail and Trade Marketing with ID AD-12087 due 3/28/25.

Contacts

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Documents

Posted documents for Intent to Award RFP 24-02 Europe Public Relations, Retail and Trade Marketing

Additional Details

Agency Advertisement Number
RFP 24-02D
Minority Encouraged
false

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