SJSU University Marketing and Communications, Digital Marketing or Advertising Campaigns

Background
San Jose State University (SJSU) is seeking proposals from qualified contractors to provide professional services to its University Marketing and Communications (UMC) department.

The goal of this contract is to establish a partnership with a digital marketing agency that understands the unique needs of the higher education sector on a national level, aiming to enhance university-wide initiatives.

Work Details
The selected contractor will manage paid digital marketing and advertising campaigns for SJSU's university-wide initiatives. Key responsibilities include:
1. Delivering exceptional customer service;
2. Providing advanced reporting dashboards;
3. Demonstrating a proven history of executing successful campaigns that achieve enrollment goals across diverse prospective student audiences.

The contract aims to secure a trusted partner to serve as the university’s digital agency of record under a renewed three-year Master Agreement.

Period of Performance
The contract will be performed over a three-year period, starting from the date of award.

Place of Performance
The services will be performed for San Jose State University, located in San Jose, California.