Request for Information - Digital Billboards in Redwood City

Background
The City of Redwood City, California, is a Charter City founded in 1867 and operates under a Council/Manager form of government.
With a population of 86,754, it is the third-largest city in San Mateo County, encompassing approximately 33 square miles, with over 70% designated as open space.
The city features a vibrant Downtown area with various amenities and has seen significant commercial and residential development.
The City Council has expressed interest in allowing digital billboards as part of a phased approach to enhance commerce and tourism while balancing community aesthetics and safety.

Work Details
The City is soliciting proposals from qualified billboard operators to erect and maintain one digital billboard along the Route 101 corridor.
Proposals must include:
1. Proposed location that meets Caltrans requirements and addresses community goals.
2. Billboard specifications including screen sizes, pixel dimensions, and automatic brightness adjustments.
3. Visual rendering of the proposed billboard from North and Southbound Route 101.
4. Title report for the proposed location.
5. Letter of support from the property owner for a lease agreement with the City.
6. Static billboard reductions if applicable.
7. Proposed lease rate and terms, including projected advertising sales capacity and revenue accounting mechanisms.
8. Development schedule.
9. Compliance with local, federal, state requirements including CEQA.
10. Construction and maintenance costs.
11. Process for ensuring City approval for advertising content.
12. Access provisions for emergencies or community activities.

Period of Performance
The work is expected to commence in July 2025, with a contract term of not less than 10 years.

Place of Performance
The contract will be performed along the Route 101 corridor in Redwood City, California.