Re-Bid SJSU University Marketing and Communications, Digital Marketing or Advertising Campaigns

Background
San Jose State University (SJSU) is seeking proposals from qualified contractors for professional services in digital marketing and advertising.
The goal of this contract is to establish a renewed three-year Master Agreement with a digital marketing agency that understands the unique needs of the higher education sector on a national level.
The selected agency will serve as the university's digital agency of record, focusing on university-wide initiatives.

Work Details
The contractor will provide professional services to manage paid digital marketing and advertising campaigns for SJSU.
This includes delivering exceptional customer service, providing advanced reporting dashboards, and demonstrating a proven history of executing successful campaigns that achieve enrollment goals across diverse prospective student audiences.

Period of Performance
The contract will be performed over a three-year period.

Place of Performance
The services will be performed for San Jose State University, located in San Jose, California.

Bidder Requirements
Contractors must demonstrate expertise in digital marketing specific to the higher education sector and have a proven track record of successful campaign execution.