The City of Dublin seeks a qualified, experienced consultant to: Develop and implement an economic development-focused marketing and branding strategy. Highlight Dublin's unique advantages, competitive assets, transformational development projects, and existing business and development incentives Aligning with the City's Economic Development Strategy. Scope of Work- 1.1. Branding Identity Creation: Develop a unique and compelling branding identity tailored to Dublin's unique advantages, competitive assets, economic strengths, and transformational development projects. - 1.2. Key Messaging Development: Craft key messages that articulate Dublin's value propositions- 2.1. Comprehensive Marketing Plan: Create a strategic short- and long-term marketing plan- 2.2. Website Evaluation: Evaluate and make recommendations regarding the City's Economic Development webpages-2.3. Promotional Materials: Develop modern and visually appealing marketing templates consistent with the City's brand-3.1. Media Strategy Development: Develop a refreshed press and media engagement strategy - 3.2. Press Materials: Create updated press kits and media-ready content- 4.1. Stakeholder Input Sessions: Facilitate four (4) sessions with key stakeholders- 4.2. Iterative Feedback Process: Prepare and present three (3) iteration draft deliverables to stakeholders
Background
The City of Dublin, located in eastern Alameda County, is a rapidly growing community strategically positioned at the intersection of I-580 and I-680.
The city covers 14.59 square miles and has a population exceeding 68,000, projected to grow to about 83,595 by 2040.
Dublin has focused on revitalizing existing areas and encouraging transit-oriented development, particularly around BART stations.
The City’s Economic Development Strategy emphasizes innovation growth, infill investment, greenfield development, retail vitality, hospitality expansion, small business support, and workforce opportunities.
Work Details
The selected consultant will develop and implement an economic development-focused marketing and branding strategy that includes:
1. Branding Identity Creation: Develop a unique branding identity tailored to Dublin’s advantages and economic strengths.
2. Key Messaging Development: Craft key messages that articulate Dublin’s value propositions emphasizing accessibility, business-friendly policies, and investment potential.
3. Comprehensive Marketing Plan: Create a strategic marketing plan with audience segmentation and metrics for success.
4. Website Evaluation: Evaluate the City’s Economic Development webpages for potential redesign or new standalone site reflecting the new branding identity.
5. Promotional Materials: Develop modern marketing templates including brochures and digital assets.
6. Media Strategy Development: Create a refreshed press and media engagement strategy to increase visibility of Dublin’s initiatives.
7. Stakeholder Input Sessions: Facilitate four sessions with key stakeholders to gather input and ensure alignment with priorities.
8. Iterative Feedback Process: Prepare three draft deliverables for stakeholder review.
Period of Performance
The contract will commence upon award and is expected to be completed by June 30, 2025.
Place of Performance
The services will be performed primarily in Dublin, California.
