W9124D11D0036
Indefinite Delivery Contract
Overview
Government Description
MARKETING AND ADVERTISING SERVICES FOR THE US ARMY
Awardee
Awarding Agency
Funding Agency
Pricing
Fixed Price Award Fee
Set Aside
None
Extent Competed
Full And Open Competition
Multiple / Single Award
Single Award
Who Can Use
Single Agency
Vehicle Ceiling
$1,863,066,772 (93% Used)
Related Opportunity
Analysis Notes
Place of Performance Largest percentage of work under issued task orders completed at: New York, New York 10017 United States.
Amendment Since initial award the Ordering Period End Date was extended from 04/06/16 to 03/31/19.
Subcontracting Plan This IDC has a Subcontracting Plan (with incentive). The Department of Defense has an overall 2023 small business subcontracting goal of 30%
Amendment Since initial award the Ordering Period End Date was extended from 04/06/16 to 03/31/19.
Subcontracting Plan This IDC has a Subcontracting Plan (with incentive). The Department of Defense has an overall 2023 small business subcontracting goal of 30%
Mccann-Erickson Usa was awarded
Indefinite Delivery Contract W9124D11D0036 (W9124D-11-D-0036)
by
the AHQ Office of the Secretary
for Marketing And Advertising Services For The Us Army
in April 2011.
The IDC
has a duration of 8 years and
was awarded
through solicitation ARMY MARKETING AND ADVERTISING PROGRAM
full & open
with
NAICS 541810 and
PSC R701
via direct negotiation acquisition procedures with 4 bids received.
To date, $1,728,212,384 has been obligated through this vehicle.
The total ceiling is $1,863,066,772, of which 93% has been used.
As of today, the IDC has a total reported backlog of $1,067,002 and funded backlog of $1,067,002.
DOD Announcements
Apr 2015:
McCann World Group Inc., New York, N.Y. was awarded a $200,803,134 modification (P00015) to contract W9124D-11-D-0036 to provide the Army with a full range of professional marketing and advertising services for a nationwide advertising campaign for recruitment and retention programs. Funding and work location will be determined with each order. Estimated completion date is April 6, 2016. Army Contracting Command, Ft. Knox, Kentucky is the contracting activity.
Nov 2015: McCann World Group Inc., New York, New York was awarded a $377,000,000 modification (P00017) to contract W9124D-11-D-0036 for the Army recruiting advertising campaign, with an estimated completion date of Sept. 30, 2017. Funding and work location will be determined with each order. Army Contracting Command, Ft. Knox, Kentucky, is the contracting activity.
Aug 2017: McCann World Group Inc., New York, New York, has been awarded a $524,100,000 modification (P00023) to contract W9124D-11-D-0036 to extend the performance period for services in support of the Army Marketing and Advertising Program. Work locations and funding will be determined with each order, with an estimated completion date of Sept. 28, 2018. U.S. Army Contracting Command, Fort Sam Houston, Texas, is the contracting activity.
Nov 2015: McCann World Group Inc., New York, New York was awarded a $377,000,000 modification (P00017) to contract W9124D-11-D-0036 for the Army recruiting advertising campaign, with an estimated completion date of Sept. 30, 2017. Funding and work location will be determined with each order. Army Contracting Command, Ft. Knox, Kentucky, is the contracting activity.
Aug 2017: McCann World Group Inc., New York, New York, has been awarded a $524,100,000 modification (P00023) to contract W9124D-11-D-0036 to extend the performance period for services in support of the Army Marketing and Advertising Program. Work locations and funding will be determined with each order, with an estimated completion date of Sept. 28, 2018. U.S. Army Contracting Command, Fort Sam Houston, Texas, is the contracting activity.
Status
(Complete)
Modified 1/8/20
Period of Performance
4/7/11
Start Date
3/31/19
Ordering Period End Date
Task Order Obligations and Backlog
$1.7B
Total Obligated
$1.7B
Current Award
$1.7B
Potential Award
$1.1M
Funded Backlog
$1.1M
Total Backlog
Federal Award Analysis
Historical federal task order obligations under W9124D11D0036
$-
Contracts
$-
Subcontracts
$-
Grants
$-
Subgrants
$-
Total
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| Year | Contracts | Subcontracts | Grants | Subgrants |
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Contract Awards
Prime task orders awarded under W9124D11D0036
Subcontract Awards
Disclosed subcontracts for W9124D11D0036
Opportunity Lifecycle
Procurement history for W9124D11D0036
Transaction History
Modifications to W9124D11D0036
People
Suggested agency contacts for W9124D11D0036
Competition
Number of Bidders
4
Solicitation Procedures
Negotiated Proposal/Quote
Evaluated Preference
None
Performance Based Acquisition
Yes
Commercial Item Acquisition
Commercial Item Procedures Not Used
Simplified Procedures for Commercial Items
No
Other Categorizations
Subcontracting Plan
Plan Required (Incentive Included)
Cost Accounting Standards
Exempt
Business Size Determination
Large Business
DoD Claimant Code
None
Awardee UEI
KK7FF2M8GN14
Awardee CAGE
6ZU04
Agency Detail
Awarding Office
W9124D W6QM MICC-FT KNOX
Funding Office
W56SKA W6WC OFC OFC COA ENT MARK
Created By
kevin.j.graves7.civ@mail.mil
Last Modified By
kevin.j.graves7.civ@mail.mil
Approved By
kevin.j.graves7.civ@mail.mil
Legislative
Legislative Mandates
Labor Standards
Awardee District
NY-12
Senators
Kirsten Gillibrand
Charles Schumer
Charles Schumer
Representative
Jerrold Nadler
Budget Funding
| Federal Account | Budget Subfunction | Object Class | Total | Percentage |
|---|---|---|---|---|
| Operation and Maintenance, Army (021-2020) | Department of Defense-Military | Other services from non-Federal sources (25.2) | $7,749,056 | 574% |
Last Modified: 1/8/20