H9821023D0004
Indefinite Delivery Contract
Overview
Government Description
MARKETING AND ADVERTISING COMMUNICATION SERVICES
Awardee
Awarding / Funding Agency
Pricing
Fixed Price
Set Aside
None
Extent Competed
Full And Open Competition
Multiple / Single Award
Single Award
Who Can Use
Single Agency
Vehicle Ceiling
$454,593,982 (16% Used)
Related Opportunity
Analysis Notes
Place of Performance Largest percentage of work under issued task orders completed at: Alexandria, Virginia 22315 United States.
Subcontracting Plan This IDC has an Individual Subcontract Plan. The Department of Defense has an overall 2023 small business subcontracting goal of 30%
Subcontracting Plan This IDC has an Individual Subcontract Plan. The Department of Defense has an overall 2023 small business subcontracting goal of 30%
Mullenlowe Us was awarded
Indefinite Delivery Contract H9821023D0004 (H98210-23-D-0004)
by
Defense Human Resources Activity
for Marketing And Advertising Communication Services
in September 2023.
The IDC
has a duration of 6 years and
was awarded
through solicitation OPA Marketing & Advertising
full & open
with
NAICS 541810 and
PSC R701
via direct negotiation acquisition procedures with 7 bids received.
To date, $71,788,518 has been obligated through this vehicle.
The total ceiling is $454,593,982, of which 16% has been used.
DOD Announcements
Sep 2023:
MullenLowe U.S. Inc., Boston, Massachusetts, was awarded a $454,593,983 ceiling, indefinite-delivery/indefinite-quantity contract for joint advertising, market research and studies marketing communication services. This contract provides for brand planning, identifying target markets, design and development of creative content, conducting and administrating national multi-media advertising campaigns and maintaining and operating website properties. Work will be primarily performed at the contractor’s site in Boston, Massachusetts, with an expected completion date of Sept. 27, 2029. The task orders issued under this contract will be funded with operations and maintenance dollars. This contract was a competitive acquisition and seven offers were received. Defense Human Resources Activity, Alexandria, Virginia, is the Contracting Activity (H9821023D0004).
Status
(Open)
Modified 8/2/24
Period of Performance
9/26/23
Start Date
9/26/29
Ordering Period End Date
Task Order Obligations
$71.8M
Total Obligated
$71.8M
Current Award
$71.8M
Potential Award
Federal Award Analysis
Historical federal task order obligations under H9821023D0004
$-
Contracts
$-
Subcontracts
$-
Grants
$-
Subgrants
$-
Total
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Contract Awards
Prime task orders awarded under H9821023D0004
Subcontract Awards
Disclosed subcontracts for H9821023D0004
Opportunity Lifecycle
Procurement history for H9821023D0004
Transaction History
Modifications to H9821023D0004
People
Suggested agency contacts for H9821023D0004
Competition
Number of Bidders
7
Solicitation Procedures
Negotiated Proposal/Quote
Evaluated Preference
None
Performance Based Acquisition
Yes
Commercial Item Acquisition
Commercial Item
Simplified Procedures for Commercial Items
No
Other Categorizations
Subcontracting Plan
Individual Subcontract Plan
Cost Accounting Standards
Exempt
Business Size Determination
Large Business
DoD Claimant Code
None
Awardee UEI
CUK8K9JNHXN7
Awardee CAGE
1WZP9
Agency Detail
Awarding Office
H98210 DEFENSE HUMAN RESOURCES ACTIVITY
Funding Office
HQ0584 JOINT ADVERTISING MARKET RESEARCH
Created By
ralph.m.neely.civ@mail.mil
Last Modified By
melissa.phillips@sa9748.dhra
Approved By
ralph.m.neely.civ@mail.mil
Legislative
Legislative Mandates
None Applicable
Awardee District
MA-08
Senators
Edward Markey
Elizabeth Warren
Elizabeth Warren
Representative
Stephen Lynch
Last Modified: 8/2/24