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USAFA Denver International Airport Advertising Space

ID: FA700024Q0096 • Type: Sources Sought

Description

Sources Sought

SOURCES SOUGHT: THIS IS A REQUEST FOR INFORMATION AND PLANNING PURPOSES ONLY!

The Notice ID number is FA700024Q0096 and shall be used to reference any written responses to this source sought.

The 10th Contracting Squadron is conducting market research to determine interest and capability. This notice does not constitute a commitment by the Government. All information submitted in response to this announcement is voluntary and the Government will not pay for information requested nor will it compensate any respondent for any cost incurred in developing information provided to the Government.

The United States Air Force Academy (USAFA) in Colorado Springs, CO, anticipates a requirement for a Digital Advertising within the Denver International Airport with the following salient characteristics:

1. Digital Video Wall Advertisement

a. 6 x LCD screens (targeting travelers with extended head-on views as they ride the escalator to/from gates and trains in all concourses.)

b. Size for advertising space on screen 7' W x 4'H

c. Duration is 10 seconds/100 second loop

d. Pixels are 1920W x 1080H

2. Arrivals Area Digital Advertisement

a. 8 x LCD screens (located in the baggage claim area targeting arrivals as they exit the facility and access transportation services.)

b. Size for advertising space on screen 75 (66 W x 37 H)

c. Duration is 10 seconds/200 second loop.

d. Pixels are 1920W x 1080H

3. The requirement is for advertising space within Denver International Airport ONLY. Generation of actual advertising content is not part of this requirement.

Delivery: FOB Destination to Denver International Airport, CO 80249

The recommended North American Industry Classification Systems (NAICS) Code is 541810 Advertising Agencies, with a size standard of $25.5 million. However, we are interested in any size business that is capable of meeting the requirement.

Market research is being conducted to determine interest, capability, and socio-economic category of potential sources for the requirement. The Government requests interested parties submit a brief description of their company's business size (i.e., annual revenues and employee size), and business status (i.e., 8(a), Historically Underutilized Business Zone, service-disabled veteran-owned small business, HUBZone small business, woman-owned small business, veteran- owned small business, or small business).

All interested firms should submit a written capabilities package.

Include in your capabilities package your unique SAM number, Cage Code, System for Award Management expiration date, and any related specifications/drawings, literature, and website address, if available, that clearly demonstrates your firm's capabilities in providing the minimum salient characteristics.

Please note: All contractors doing business with the Federal Government must be registered in the System for Award Management (SAM) database. The website for registration is www.sam.gov.

Please email responses to: Contract Specialist, melinda.lingley@us.af.mil with a courtesy copy to Contracting Officer, kenneth.helgeson.3@us.af.mil no later than 10:00 AM Mountain Daylight Time on 20 Aug 2024.

Telephone responses will not be accepted.

Future information about this acquisition, including issuance of a quotation and/or applicable amendments, may be issued through oral quotation or SAM.gov. Interested parties are responsible for ensuring they have the most up-to-date information regarding this acquisition.

Background
The United States Air Force Academy (USAFA) in Colorado Springs, CO, is conducting market research through the 10th Contracting Squadron to determine interest and capability for a requirement related to Digital Advertising at Denver International Airport.

This notice serves as a request for information and planning purposes only, and does not constitute a commitment by the Government. The goal is to identify potential sources capable of fulfilling the advertising space requirement.

Work Details
The contract requires the provision of advertising space within Denver International Airport with the following salient characteristics:

1. Digital Video Wall Advertisement:
a. 6 x LCD screens targeting travelers on escalators in all concourses;
b. Advertising space size: 7’ W x 4’H;
c. Duration: 10 seconds/100 second loop;
d. Resolution: 1920W x 1080H.

2. Arrivals Area Digital Advertisement:
a. 8 x LCD screens located in baggage claim area targeting arrivals;
b. Advertising space size: 75” (66”W x 37”H);
c. Duration: 10 seconds/200 second loop;
d. Resolution: 1920W x 1080H.

Note that the generation of actual advertising content is not part of this requirement.

Place of Performance
Denver International Airport, CO.

Overview

Response Deadline
Aug. 20, 2024, 12:00 p.m. EDT Past Due
Posted
Aug. 15, 2024, 7:19 p.m. EDT
Set Aside
None
PSC
None
Place of Performance
Denver, CO 80249 United States
Source
SAM

Current SBA Size Standard
$25.5 Million
Pricing
Likely Fixed Price
Est. Level of Competition
Low
Odds of Award
48%
Signs of Shaping
The solicitation is open for 4 days, below average for the Air Force Academy.
On 8/15/24 Air Force Academy issued Sources Sought FA700024Q0096 for USAFA Denver International Airport Advertising Space due 8/20/24. The opportunity was issued full & open with NAICS 541810.
Primary Contact
Name
Melinda Lingley   Profile
Phone
(719) 333-2862

Secondary Contact

Name
Kenneth Helgeson   Profile
Phone
(719) 338-5503

Documents

Posted documents for Sources Sought FA700024Q0096

Question & Answer

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Additional Details

Source Agency Hierarchy
DEPT OF DEFENSE > DEPT OF THE AIR FORCE > USAFA > FA7000 10 CONS LGC
FPDS Organization Code
5700-FA7000
Source Organization Code
100056625
Last Updated
Sept. 4, 2024
Last Updated By
kenneth.helgeson.3@us.af.mil
Archive Date
Sept. 4, 2024