Social Media Ad Monitoring Platform

The Federal Trade Commission (FTC) is seeking a contractor to improve its visibility of the social media advertising market. The contractor will specialize in digital marketing research, specifically in the area of social media ad monitoring. They will provide access to an online platform or database where users can view archived ad creatives, messaging, and associated metrics for paid advertising across various social media networks. The contractor will be responsible for identifying, capturing, and archiving paid advertisements, maintaining a historical archive of at least five years of ad data, providing detailed analysis of ad creative performance, and offering product support and training opportunities for FTC staff. The contract will have a one-year base period with two one-year option periods.