RRB Digital Media and Geofencing   2

Background
The Georgia Army National Guard is seeking to expand its digital advertising efforts to effectively reach and engage the military age population of 17–24 year-olds in Georgia high schools and colleges. The goal of this contract is to generate qualified leads for enlistment while raising awareness of the Georgia Army National Guard through targeted marketing strategies.

Work Details
The selected marketing firm will provide capabilities and inventory for the Recruiting and Retention Battalion, focusing on marketing specific locations and demographics of the qualified military age population across the State. The services include:
- Developing new digital advertising assets targeting specified locations and demographics.
- Implementing multiple targeted digital advertising campaigns.
- Utilizing geofencing techniques to reach potential applicants effectively.
- Re-capturing prior interest from individuals who have shown interest in enlistment.
- Creating a Quality Control Plan (QCP) to ensure compliance with contract requirements, including procedures for identifying and preventing defective services.
- Adhering to a Quality Assurance Surveillance Plan (QASP) that evaluates contractor performance against established standards.

Period of Performance
The contract will have a base period of one year starting from March 1, 2025, with four additional option years available.

Place of Performance
The contract will be performed across various specified locations within the State of Georgia.