Navy - Media Search, Clipping and Distribution Tool - MRAS

The General Services Administration (GSA), on behalf of the United States Navy, is conducting market research to identify potential solutions for a comprehensive media search, clipping, and distribution tool. This initiative is spearheaded by the Navy Office of Information (CHINFO) and the Navy Office of Community Outreach (NAVCO). The primary goal is to procure a specialized technical solution that enhances the Navy's ability to monitor and disseminate media content efficiently. By leveraging modernized analytical tools and collaborative capabilities, this project aims to streamline media-related operations across various platforms.

The work requested involves providing an integrated web-based solution that encompasses search, clipping, distribution, and reporting functionalities for media monitoring. The envisioned tool must offer real-time access to a wide array of local U.S. media sources including print, broadcast, and online outlets. Additionally, it should extend its reach globally with cross-platform monitoring capabilities that include translation services for foreign language content. A key requirement is unlimited access to clips based on user-defined search terms and the ability to download these clips without restriction.

Furthermore, the contractor must ensure that the tool supports unlimited distribution capabilities through customizable listservs tailored by users. Access to an extensive global database of media outlets, journalists, and social media influencers is also essential. This feature will enable targeted engagement with specific audiences as needed for various Navy-related topics and initiatives. Ultimately, this tool should enhance NAVCO's outreach efforts by providing streamlined access to relevant media coverage while allowing efficient dissemination of information across different channels.