Media Innovation Activity - Amendment # 01

Media Innovation Activity will improve the economic sustainability and business development of Serbian digital media, information, and communications sector stakeholders that support public access to fair, accurate, and relevant information.

USAID applies a holistic approach to supporting public access to fair, accurate, and relevant information. Under this Activity, potential digital media, information and communications sector actors include, but are not limited to: entities that provide information, IT services, content analytics, audience measurement, establishment of new digital platforms, cybersecurity, or other
services that can facilitate public facilitate public access to fair and relevant information, critical thinking or digital literacy skills necessary to navigate and participate in the 21st century information landscape (hereinafter, Beneficiaries).

The Activity will increase Beneficiaries' managerial, technological, business, and financial skills in order to: develop their business, products and services; expand in existing markets or enter new markets; become more competitive for private financing; improve their ability to attract and employ financial resources; utilize potential of next generation networks (5G); and apply cutting-edge technological and cybersecurity solutions. The overall expected result of USAID assistance will be the Beneficiaries' increased commercial orientation, financial sustainability, and higher level of technological skills.