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Marketplace Outreach Database System (MODS)

ID: RFQ-CMS-2023-230969 • Type: Justification

Description

This task order is for a continuation to support the Centers for Medicare & Medicaid Services' (CMS') Direct Response team on year-round campaign efforts. BlueLabs Analytics will utilize expertise in database system management and data analytics capabilities to oversee CMS' MODS database marketing and direct response (DR) tactics, including targeted email, SMS/text, autodial and direct mail in support of the Marketplace consumer experience. The Contractor shall identify and propose staff with proven specialized experience and expertise in managing a marketing database for the purpose of conducting segmented direct response outreach such as email, SMS/text, autodial and/or direct mail. In addition to supporting direct response outreach efforts for the Marketplace's annual Open Enrollment period, the Contractor shall support year-round efforts that may include
outreach that is educational, customer service or ad-hoc in nature.

The Unwinding campaign efforts are not tied to a specific open enrollment period, but to a period of
approximately 15 months, at the discretion of the Secretary, following the end of the PHE as declared by
the Secretary. CMS will work in partnership with states, federal agencies and community-based
organizations to ensure consumers are aware of the steps they need to take to maintain coverage.

Background
This task order is for a continuation to support the Centers for Medicare & Medicaid Services’ (CMS’) Direct Response team on year-round campaign efforts. BlueLabs Analytics will utilize expertise in database system management and data analytics capabilities to oversee CMS’ MODS database marketing and direct response (DR) tactics, including targeted email, SMS/text, autodial and direct mail in support of the Marketplace consumer experience. The Contractor shall identify and propose staff with proven specialized experience and expertise in managing a marketing database for the purpose of conducting segmented direct response outreach such as email, SMS/text, autodial and/or direct mail. In addition to supporting direct response outreach efforts for the Marketplace’s annual Open Enrollment period, the Contractor shall support year-round efforts that may include outreach that is educational, customer service or ad-hoc in nature.

Work Details
CMS has a need for severable, commercial services from IT professionals for the period July 31, 2023-July 31, 2024. Those services will include the operation, maintenance and iteration of the Marketplace Outreach Data System (MODS) during this time. Critical to this effort is the development, maintenance and technological improvement of MODS to support targeted direct response outreach. This includes tasks such as database system management, SQL query building, list cutting for segmented outreach and A/B testing, predictive modeling and extensive data analytics to support evaluation of the Marketplace program.

Period of Performance
The contract will be performed over a period of approximately 15 months following the end of the Public Health Emergency (PHE) as declared by the Secretary.

Overview

Award Date
July 31, 2023
Response Deadline
None
Posted
Aug. 1, 2023, 12:34 p.m. EDT
Set Aside
None
Place of Performance
Washington, DC 20043 United States
Source
SAM

Current SBA Size Standard
$25.5 Million
Pricing
Multiple Types Common
On 8/1/23 CMS Office of Acquisition and Grants Management issued Justification RFQ-CMS-2023-230969 for Marketplace Outreach Database System (MODS).
Primary Contact
Name
Donald Bozimski   Profile
Phone
(410) 786-1355

Secondary Contact

Name
Lauren Bradley   Profile
Phone
None

Documents

Posted documents for Justification RFQ-CMS-2023-230969

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Additional Details

Source Agency Hierarchy
HEALTH AND HUMAN SERVICES, DEPARTMENT OF > CENTERS FOR MEDICARE AND MEDICAID SERVICES > OFC OF ACQUISITION AND GRANTS MGMT
FPDS Organization Code
7530-75FCMC
Source Organization Code
500019128
Last Updated
Aug. 31, 2023
Last Updated By
donald.bozimski@cms.hhs.gov
Archive Date
Aug. 31, 2023