Marketplace Outreach Database System (MODS)

Background
This task order is for a continuation to support the Centers for Medicare & Medicaid Services’ (CMS’) Direct Response team on year-round campaign efforts. BlueLabs Analytics will utilize expertise in database system management and data analytics capabilities to oversee CMS’ MODS database marketing and direct response (DR) tactics, including targeted email, SMS/text, autodial and direct mail in support of the Marketplace consumer experience. The Contractor shall identify and propose staff with proven specialized experience and expertise in managing a marketing database for the purpose of conducting segmented direct response outreach such as email, SMS/text, autodial and/or direct mail. In addition to supporting direct response outreach efforts for the Marketplace’s annual Open Enrollment period, the Contractor shall support year-round efforts that may include outreach that is educational, customer service or ad-hoc in nature.

Work Details
CMS has a need for severable, commercial services from IT professionals for the period July 31, 2023-July 31, 2024. Those services will include the operation, maintenance and iteration of the Marketplace Outreach Data System (MODS) during this time. Critical to this effort is the development, maintenance and technological improvement of MODS to support targeted direct response outreach. This includes tasks such as database system management, SQL query building, list cutting for segmented outreach and A/B testing, predictive modeling and extensive data analytics to support evaluation of the Marketplace program.

Period of Performance
The contract will be performed over a period of approximately 15 months following the end of the Public Health Emergency (PHE) as declared by the Secretary.