Media Purchase 2024 Disaster Recovery Support

The Contractor shall perform market research and analytics for impacted areas, create media marketing plans and design, outreach communications for print, digital, audio and visual outlets to help promote the FEMA mission and awareness. The Contractor shall help select media outlets, publishing and/or broadcasting associations, billboard and digital marketing, and any community-based organization(s) to help promote awareness of individual assistance and updates to individuals who may qualify for disaster related assistance. Subsequently, the contractor shall purchase FEMA approved media outlets proposed tactical advertising in directed markets to amplify the assistance and enhance public awareness. This requirement will support North Carolina Tropical Storm Helene Hurricane (DR-4827-NC) and may potentially support Florida Hurricane Helene (DR-4828-FL), South Carolina Hurricane Helene (DR-4829-SC), Georgia Hurricane Helene (DR-4830-GA), Tennessee Hurricane Helene (DR-4832-TN), and Florida Hurricane Milton (DR-4834-FL).